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Social Media – A Fad?

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Is your chimney sweeping or hearth business involved in social media? Is social media a fad? Check out the statistics. Erik Qualman, author of Socialnomics points out:

Years to reach 50 million users:
Radio 38 years
TV 13 years
Internet 4 years
Ipod 3 years
Facebook added 100 million users in less than 9 months.

The first thing I do when I hear information like this is to run it through my own filter and then draw my own conclusions. As an owner of Lindemann Chimney Service, I was not overly concerned about the 300 million users that are on Facebook. However, I was very interested in how many of my chimney service customers use Facebook. We conducted a study and found that 33% of these customers use Facebook. Wow! Thats one out of every three customers now that is significant.

For those of you not familiar with it, Facebook is a global social networking site where users can add friends, send them messages, update their personal profiles, and notify friends about themselves. So thats it in a nutshell, millions of people talking about anything from, Im drinking a vanilla latte to Anybody know a good chimney company?

If your company isn’t currently involved in Facebook, you can bet your competitor is. To sign up go to www.facebook.com. It’s easy!

Rob Lindemann

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