The Chimney Sweep and Hearth Industries have worked long and hard to create media exposure and customer awareness. The internet is like a gold mine with stories abounding about the need for chimney sweeping, woodstove change-outs, energy tax credits and more.
Back in the eighties and even the nineties it was hard to convince people of the need for chimney sweeping. When people thought of chimney sweeps they thought of Dick VanDyke in Mary Poppins dancing on rooftops. It has taken time to replace that image with one of technical and code expertise.
Thankfully, today you can find a lot of credible information on the net. Take advantage if them. If there is a website article from a trusted resource about chimney cleaning, create a hyperlink. Is a TV station doing a story on the need for chimney cleaning? Link to it. You can also link to sites like the Chimney Safety Institute of America and the National Fire Protection Association. However, never just copy the information.
Credibility is easier with today’s internet exposure. Lawfully take advantage of good exposure and work very hard to avoid negative exposure. It’s like having your own marketing company working to promote what you do.